about

Designed, cut, sewn & shipped by Annie Casale. This company started out as a little etsy shop called Wrare that grew into Wraredoll. The idea for the name "wrare" came about with the intention that the items made were items that were not easily found available, hence the "rare" part. The W was added to pay homage to her maiden name and really just give it that extra uniqueness. After years of expanding and operating with even a brief brick and mortar experience, Annie decided to take a break and hand over operations to a lead manager. After a year of spending time with her family, Annie felt it was time to step back into her passion for design and continue creating fun magical pieces inspired by her two little girls.  The collections are ever changing yet remain classic staples that are loved and treasured all over the globe.